The ad

Who is the target audience?
The target audiences include men and women who surf the Net to do online shopping. They want to find something they need.

What techniques does the advertiser use to sell the product?
For this advertisement. There are two techniques of attention grabbers be used in advertising. First, they tell us a short story; second, they give us a solution to solve the problem. Even though the main character’s computer skill is poor, he can also find it on the Internet.

Do you think this ad is effective? Why or why ot?
Yes, this ad is effective, because the vase which has special design is difficult to find, and we just type the keyword to search on online shop. It’s easy for us.

The yahoo advertisement compare to ebay, they use the same attention grabbers, but yahoo is more powerful than ebay because yahoo can find 12 the same vases, and combine all functions in yahoo website include online shop, news and mail. Yes , it’s true, yahoo became the biggest in Tw.